Leicester on the map

To a lunchtime meeting convened by Ben Ravilious, whom I've got to know through our attendance at CreativeCoffee Club. The topic is the establishment of "Leicester on the Map", a project to promote the good name of Leicester - but with a few novel twists. I'm a few minutes late in arrving and the discussion has already started by the time I take my place at the table. Around the table there are a dozen or so people, including a few I know and would expect (or rather, would hope) to see at a meeting of this kind: Sarah Harrison, City Centre Director; John Coster from Citizens' Eye among them.

From a certain point of view, this is a legacy arising from Amplified Leicester. In keeping with that project, Leicester on the Map would make extensive use of social media - a Facebook page, use of a hash tag on twitter etc. Many of us who are present today bring an extensive address book of contacts and our own networks. I get to speak a little about the Council of Faiths venturing into the realm of social media for the first time and how our positive experience might bode well for this new enterprise.

This is not be another "One Leicester" or another "Big It Up", not a campaign sponsored by any official agency. The idea is that it should be more of a popular movement, a groundswell from the bottom up - and not something led by any individual or identifiable collection of individuals.